As governments across nations continue to stress on e-commerce, business- to-business portals or B2B are evolving to meet the needs of companies across diverse verticals.Marketers have realized that doing business in traditional ways is getting outdated, and unless e-commerce is adopted in an inclusive manner, sustaining business will be next to impossible.
In such a scenario, B2B portals are proving to be a low cost solution delivering high return on investment.
According to an economic expert, B2B e-commerce spending did not witness slowdown even in a depressed market, and continued to take an enviable share from the offline economy.
One of the exceptional benefits companies derive from B2B portals is growth in business.
This is achieved in the following manner.
1. Hastening of time to market
B2B portals can offer solutions to rationalize the product launching cycle. For example, companies can publish catalogs and brochures in the portals and eliminate the need to print hard copies.
Companies can announce launch of products online with exhaustive details of the product specs, doing away with the need for reps to travel to multiple cities for a product roll-out.
2. Reduce costs and risks while venturing into new frontiers
A web portal cuts across geographies at no extra cost. Businesses can open new sales channels over the internet for a market anywhere in the world instead of making a physical presence in the target market.
3. Optimizing the existing staff
According to an Esources review, this UK B2B portal is able to help companies reduce their routine activities by offering plenty of features that help them focus on building relationships and uncovering new opportunities.
The esources.co.uk review was emphatic that the website is purpose built for e-commerce.
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